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Sunday nights once found North American families crowded around the television watching the Ed Sullivan Show.
Family activities were even planned to accommodate the TV.
But not any more.
What does a typical household look like on Sunday night now?
Sis is on her computer downloading her favourite show.
Mom is in her home office watching a specialty cooking show (without commercials, thanks to her digital video recorder), and Dad is in the basement watching a football game.(i)
Recent research has shown that of the 55% of viewers (ii) who record their shows or watch on other media, 72% skip past all commercials (iii).
Of viewers who don't record their shows, a full 3/4 channel surf, talk on the phone, or otherwise don't pay attention when commercials appear (iv).
How much have you spent on nationwide television advertising campaigns, only to discover that most of the viewers never see your ad?
An ad purchased and not seen is an ad wasted.
Cinestream offers you guaranteed impressions with built-in customer goodwill.
Your advertising dollar sponsors the downloads of select titles from our catalogue; the audience can download a legal, DVD or broadcast quality program, and has you as the sponsor to thank.
In return, you receive banner space on the download page and unobtrusive but visible brand or logo placement embedded in the show being viewed.
Reach our audience in a positive way, for the same or less than the national TV campaigns that waste a large portion of your ad dollars. For information on becoming a sponsor, email us at info@cinestream.ca.
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Reach a large viewing audience with your brand or logo |
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Gain public goodwill as the sponsor permitting the free distribution of desirable entertainment |
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No wasted "impressions" - our audience doesn't change the channel or go to the fridge when your brand is displayed |
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